Linh Tang

Hi, I'm Linh.

I like understanding how things work and building things that make sense.

This isn't a highlight reel, my CV does that. It's a quieter look at eight years of work, and what each place taught me.

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  1. Chapter 1

    First steps

    TEKY Academy logo

    TEKY AcademyEdtech

    • Year: 2018
    • Role: Intern, then Marketing Executive

    I started as an intern, went full-time after a month, and was then asked to take charge of activities at a new branch. The job was filling classes: events (site checks, set-ups, STEAM Day, workshops, press days), plus social, content, SEO and a chatbot. When no MC turned up, I hosted and led the games for the kids myself, as an introvert.

    BBAUniv. of Economics HCMC, 2014–2018

    Moments

    Crowd of children gathered in a room at an event.
    Still an introvert, still the MC.
    Group photo of the team sitting together at an event.
    Running the show, team behind me
    Colleagues sharing a hot pot meal on the floor of the office.
    After work, when the team felt like family.
    Colleagues holding bottles and cans around a table with a cake, one taking a selfie in the foreground.
    Day one in the new office, before it was even set up.

  2. Chapter 2

    Learning the funnel

    ELSA Speak logo

    ELSA SpeakEdtech

    • Years: Feb 2019 – Jun 2022
    • Role: Performance Marketing Specialist, then Team Lead

    I joined as a performance marketer and went through three funding rounds, with constant pressure to deliver revenue. From December 2020 I led the team, with revenue as the main KPI.

    Year 1
    Started everything from scratch. I taught myself how to set up website tracking, built web pages and ran A/B tests relentlessly, laying the foundation for the performance work that came after.
    Year 2
    Kept growth steady, tested a few new markets and built organic traffic. SEO return is slow and hard to measure, so I balanced paid and organic, ran a separate Vietnam site, targeted lower-funnel keywords and pushed them with paid search, and leadership agreed to invest more.
    Year 3
    Pushed retargeting and automation, and simplified online payment to shorten the time from deal to close.

    Moments

    A woman in glasses and a striped T-shirt frowning at her laptop, a bubble tea beside it.
    At the desk, with a bubble tea.
    Three colleagues posing on bar stools in front of a blue office wall with astronaut and rocket cut-outs.
    With teammates, in front of the rocket wall.

  3. Chapter 3

    Scaling up

    MoMo logo

    MoMoFintech

    • Years: Jul 2022 – Aug 2026
    • Role: Associate Digital Marketing Manager, then Media Manager

    I moved from running acquisition campaigns to leading digital brand strategy across owned, paid and earned channels. I built a full-funnel measurement framework that links brand metrics to performance and ROI, wrote the media playbook from scratch, led a nine-person cross-functional team, and piloted AI workflows to shorten the campaign cycle.

    Moments

    A woman in a mask and glasses typing at a desk in an open-plan office, her reflection in the glass behind her.
    A quiet hour at the desk.
    Four colleagues in black company polos and lanyards on a busy street beside a vendor's cart.
    Out in the field, away from the dashboards.
    Two colleagues working side by side, one in a denim jacket and mask, the other seen from behind in a green polo.
    Working it through, side by side.
    Framed certificates and thank-you notes from campaigns laid out on a white table.
    Four years, one table of thank-yous.

  4. Chapter 4 · now

    Building

    • Years: Aug 2026 – present
    • Role: Taking a gap, on purpose
    • Place: Ho Chi Minh City, Vietnam

    I left my media manager role in August 2026 to take some time for myself. I am reading more than I have in years, learning a new language, and enjoying slower days. I also build things for fun, like this site with its own CMS and an SEO tool that plans, writes and audits posts.

Skills & tools

What I carry

Craft
Brand strategyFull-funnel measurementAttributionCAC, LTV, ROASA/B testingCRM
Ads
GoogleMetaTikTok
Data
GA4AppsFlyer
Build
n8nClaude APIClaude Code
Languages
Vietnamese (native)English (professional)

How I work

Data-driven
Every decision traces back to a number or a stated assumption.
Automation-first
If I repeat a task, I ask whether a system should do it.
Builder mindset
I build the dashboard, then use it to answer the question.

Say hi.

Happy to talk about media, measurement and automation, or about a book you think I should read.

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