Performance Marketing Specialist

02/2019 – Now

Users Acquisition

+ Gain customers through digital channels (Paid ads & Organic)

+ Optimize targeting, segmentation, and allocation of budgets across multiple channels to generate cost effective user actions.

+ Identify growth opportunities, develop new and innovative growth strategies.

+ Analyze data across platform landing page, ads platform and CRM to optimize sale conversion rate.

+ Design & Edit Video, creatives & Landing Pages that used for advertising.  

+ Develop in-house marketing automation.

+ Hands-on Users Acquisition (App Install). 

Digital Tools

+ Ads Channels: Google Ads (Search, GDN, YouTube,…), Facebook Ads, Cốc cốc Ads, Affiliates,…

+ Organic Channels: WordPress, Yoast SEO, Chatfuel, Sendgrid…

+ Creative Tools: Adobe illustrator, Photoshop, Filmora, Final Cut Pro, Instapage, Elementor,…

+ Data Analytics: Google Analytics, ZOHO CRM, Google Optimize,…

+ Mobile App Install: Facebook & Google Universal App Campaign. Tools to use: Appsflyer, Amplitude,…

Marketing Executive

02/2018 – 10/2018

Trade Marketing

Leading the Marketing team in the Branch to make sure that the team gets the best results.

Taking responsibility for the event (Indoor & outdoor): STEAM day, member day, workshop, Press Conference,…with the partners, the Press and KOLs.

Planning concept for Trade and Content monthly campaign. Also taking responsibility for creating & tracking the monthly Master Plan.

Managing the monthly budget to make sure the lead’s price meets the company requirement.   

Social Media

Cooperating with Digital Team to seeding & Building Data. Experience of SEO – with the keywords for “Trại hè 2018” – Summer camp 2018.

Taking care of Fanpage – Post, seeding and replying to customer & manage Chatbot.

Being involved in briefing & creating promotional materials (Poster, standee, banner Ads,…) & editing video for each campaign.