+ Gain customers through digital channels (Paid ads & Organic)
+ Optimize targeting, segmentation, and allocation of budgets across multiple channels to generate cost effective user actions.
+ Identify growth opportunities, develop new and innovative growth strategies.
+ Analyze data across platform landing page, ads platform and CRM to optimize sale conversion rate.
+ Design & Edit Video, creatives & Landing Pages that used for advertising.
+ Develop in-house marketing automation.
+ Hands-on Users Acquisition (App Install).
+ Ads Channels: Google Ads (Search, GDN, YouTube,…), Facebook Ads, Cốc cốc Ads, Affiliates,…
+ Organic Channels: WordPress, Yoast SEO, Chatfuel, Sendgrid…
+ Creative Tools: Adobe illustrator, Photoshop, Filmora, Final Cut Pro, Instapage, Elementor,…
+ Data Analytics: Google Analytics, ZOHO CRM, Google Optimize,…
+ Mobile App Install: Facebook & Google Universal App Campaign. Tools to use: Appsflyer, Amplitude,…
Leading the Marketing team in the Branch to make sure that the team gets the best results.
Taking responsibility for the event (Indoor & outdoor): STEAM day, member day, workshop, Press Conference,…with the partners, the Press and KOLs.
Planning concept for Trade and Content monthly campaign. Also taking responsibility for creating & tracking the monthly Master Plan.
Managing the monthly budget to make sure the lead’s price meets the company requirement.
Cooperating with Digital Team to seeding & Building Data. Experience of SEO – with the keywords for “Trại hè 2018” – Summer camp 2018.
Taking care of Fanpage – Post, seeding and replying to customer & manage Chatbot.
Being involved in briefing & creating promotional materials (Poster, standee, banner Ads,…) & editing video for each campaign.